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INSTAGRAM MARKETING

Instagram Marketing: Why Your Business Needs It

Instagram is more than just a photo-sharing app—it’s a powerful platform that drives business growth and customer engagement. With over 1.4 billion active users, Instagram offers businesses an incredible opportunity to reach a global audience. Here's why Instagram marketing is essential for your business:


1. Visual Storytelling: Instagram’s visually-driven platform is ideal for showcasing your brand's story, products, and services. Visual content is 40 times more likely to be shared on social media than other types of content, making Instagram the perfect place to boost brand awareness and engagement.


2. Engagement Rates: Instagram boasts the highest engagement rate among social media platforms. Brands on Instagram see an average engagement rate of 1.22% per post, significantly higher than on Facebook or Twitter. This means more likes, comments, shares, and interactions with your content, driving deeper connections with your audience.


3. Purchasing Power: 81% of Instagram users use the platform to research products and services. Instagram shopping features, such as product tags and in-app checkout, make it easier for businesses to convert followers into customers. In fact, 72% of users have purchased a product they saw on Instagram.


4. Audience Insights: Instagram provides valuable data and insights into your audience’s preferences and behaviors. These analytics help you refine your marketing strategy, ensuring your content resonates with your target market.


5. Consistent Presence: Being active on Instagram consistently keeps your brand top of mind. Businesses that post regularly on Instagram see higher visibility and engagement. Consistency is key—brands that post at least 6 times per week see 4 times more engagement than those that post less frequently.

Image by Ben Kolde

What's We Do?

Working with Kevin and the On The Grid Management team has been an absolute pleasure. Their tailored approach to social media management and Google My Business optimization has helped our business rank higher in local searches, driving more foot traffic and online inquiries than ever before. They truly understand how to create a strategy that works. - Nicolas
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Explore our pricing plans

Choose one that works for you

  • Basic Plan: Grid Starter

    479.99$
    Every month
    Platforms: Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Snapchat, TikTok, Threads
     
    • 4 posts per week
    • Deep analysis of analytics (monthly)
    • Creating captions specifically tailored to the business need
    • Basic hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation and trend tracking
  • Most Popular

    Standard Plan: Grid Pro

    699.99$
    Every month
    Platforms: Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Snapchat, TikTok, Threads
     
    • 5 posts per week
    • Deep analysis of analytics (bi-weekly)
    • Creating captions specifically tailored to the business need
    • Advanced hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation and trend tracking
    • Highlight management
    • 1 monthly strategy call
    • 2 custom graphics per month
    • Stories (IG, FB, TikTok)

  • Premium Plan: Grid Elite

    999.99$
    Every month
    Platforms: Instagram, Facebook, X, LinkedIn, YouTube, Snapchat, TikTok, Threads
     
    • 6 posts per week
    • Deep analysis of analytics (weekly)
    • Creating captions specifically tailored to the business need
    • Premium hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation, and trend tracking
    • Highlight Management (Instagram)
    • 2 monthly strategy calls
    • 4 custom graphics per month
    • Stories (IG, FB. TikTok)
    • Full engagement with followers
    • $100 towards social media advertising management (META)

Meta Bundle

The Meta Bundle maximizes your social media presence on two of the most popular platforms, making it ideal for businesses looking to engage a broad audience with consistent and visually appealing content.

  • Grid Starter

    819.99$
    Every month
    Platforms: Facebook & Instagram
     
    • 4 posts per week per platform
    • Deep analysis of analytics (monthly)
    • Creating captions specifically tailored to the business need
    • Basic hashtag and keyword research
    • Monthly strategy plan
  • Recommended

    Grid Pro

    1,199.99$
    Every month
    Platforms: Facebook and Instagram
     
    • 5 posts per week per platform
    • Deep analysis of analytics (bi-weekly)
    • Creating captions specifically tailored to the business need
    • Advanced hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation and trend tracking
    • Highlight management
    • 1 monthly strategy call
    • 2 custom graphics per month
    • Stories (IG, FB, TikTok)

  • Grid Elite

    1,699.99$
    Every month
    Platforms: Facebook and Instagram
     
    • 6 posts per week per platform
    • Deep analysis of analytics (weekly)
    • Premium hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation, and trend tracking
    • Highlight Management (Instagram)
    • 2 monthly strategy calls
    • 4 custom graphics per month
    • Stories (IG, FB. TikTok)
    • Full engagement with followers
    • $150 towards social media advertising management

Growth Bundle

The Growth Bundle is designed for businesses focused on expanding their reach quickly. Instagram and TikTok are both platforms known for their potential to go viral, making this bundle ideal for rapid audience growth.

  • Grid Starter

    819.99$
    Every month
    Platforms: Instagram and TikTok
     
    • 4 posts per week per platform
    • Deep analysis of analytics (monthly)
    • Creating captions specifically tailored to the business need
    • Basic hashtag and keyword research
    • Monthly strategy plan
  • Recommended

    Grid Pro

    1,199.99$
    Every month
    Platforms: Instagram and TikTok
     
    • 5 posts per week per platform
    • Deep analysis of analytics (bi-weekly)
    • Creating captions specifically tailored to the business need
    • Advanced hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation and trend tracking
    • Highlight management
    • 1 monthly strategy call
    • 2 custom graphics per month
    • Stories (IG, FB, TikTok)

  • Grid Elite

    1,699.99$
    Every month
    Platforms: Instagram and TikTok
     
    • 6 posts per week per platform
    • Deep analysis of analytics (weekly)
    • Premium hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation, and trend tracking
    • Highlight Management (Instagram)
    • 2 monthly strategy calls
    • 4 custom graphics per month
    • Stories (IG, FB. TikTok)
    • Full engagement with followers
    • $150 towards social media advertising management

Inspire Bundle

The Inspire Bundle is ideal for brands looking to captivate audiences through both visual and video content, leveraging Instagram and YouTube to drive creativity and engagement.

  • Grid Starter

    819.99$
    Every month
    Platforms: Instagram and YouTube
     
    • 4 posts per week per platform
    • Deep analysis of analytics (monthly)
    • Creating captions specifically tailored to the business need
    • Basic hashtag and keyword research
    • Monthly strategy plan

  • Grid Pro

    1,199.99$
    Every month
    Platforms: Instagram and YouTube
     
    • 5 posts per week per platform
    • Deep analysis of analytics (bi-weekly)
    • Creating captions specifically tailored to the business need
    • Advanced hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation and trend tracking
    • Highlight management
    • 1 monthly strategy call
    • 2 custom graphics per month
    • Stories (IG, FB, TikTok)

  • Grid Elite

    1,699.99$
    Every month
    Platforms: Instagram and YouTube
     
    • 6 posts per week per platform
    • Deep analysis of analytics (weekly)
    • Creating captions specifically tailored to the business need
    • Premium hashtag and keyword research
    • Monthly strategy plan
    • Content creation, scheduling, curation, and trend tracking
    • Highlight Management (Instagram)
    • 2 monthly strategy calls
    • 4 custom graphics per month
    • Stories (IG, FB. TikTok)
    • Full engagement with followers
    • $150 towards social media advertising management
Image by Le Buzz Studio

Ready to Elevate Your Instagram Presence?

Instagram isn’t just a platform—it’s a powerhouse for brand growth and customer engagement. Our team of experts is ready to take your Instagram strategy to the next level, turning followers into loyal customers and content into conversions. Don’t just post—thrive. Let’s build your brand’s Instagram success story together.

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